Predictive Analytics for Business, Marketing and Web 2010

Discussion in 'microsoft.public.sqlserver.datamining' started by Bobbe, Mar 15, 2010.

  1. Bobbe

    Bobbe Guest

    Hi all,

    Our training seminar on predictive analytics is coming three times
    during 2010: April in NYC, May in San Jose and October in San
    Francisco. This is an intensive training for analysts, marketers,
    managers and business professionals to make actionable sense of
    customer data by predicting buying behavior, churn, etc.

    I've tagged on more information below:

    Predictive Analytics for Business, Marketing and Web 2010

    April 22-23 (NYC), May 7-8 (San Jose), and Oct 28-29, 2010 (San

    A two-day intensive seminar brought to you by Prediction Impact,
    Inc. For more information go to

    98% rate the instructor Excellent or Very Good.

    "At Intuit we're already using data as an asset on the web, but this
    course makes it very concrete how we can take it to the next level."

    Jared Waxman, Web Analytics Leader

    Or take the e-course ONLINE - immediate access, on demand - see

    Bring this course on-site. Give your personnel a complete
    understanding of predictive analytics, on your premises and at your
    convenience - see

    **The official training program of Predictive Analytics World**

    Business metrics do a great job summarizing the past. But if you want
    to predict how customers will respond in the future, there is one
    place to turn--predictive analytics. By learning from your abundant
    historical data, predictive analytics provides the marketer something
    beyond standard business reports and sales forecasts: actionable
    predictions for each customer. These predictions encompass all
    channels, both online and off, foreseeing which customers will buy,
    click, respond, convert or cancel. If you predict it, you own it.

    The customer predictions generated by predictive analytics deliver
    more relevant content to each customer, improving response rates,
    click rates, buying behavior, retention and overall profit. For online
    applications such as e-marketing and customer care recommendations,
    predictive analytics acts in real-time, dynamically selecting the ad,
    web content or cross-sell product each visitor is most likely to click
    on or respond to, according to that visitor's profile. This is AB
    selection, rather than just AB testing.

    Predictive Analytics for Business, Marketing and Web ( ) is a concentrated training program
    that includes interactive breakout sessions and a brief hands-on
    exercise. In two days we cover:

    * The techniques, tips and pointers you need in order to run a
    successful predictive analytics and data mining initiative
    * How to strategically position and tactically deploy predictive
    analytics and data mining at your company
    * How to bridge the prevalent gap between technical understanding and
    practical use
    * How a predictive model works, how it's created and how much revenue
    it generates
    * Several detailed case studies that demonstrate predictive analytics
    in action and make the concepts concrete
    * Five Ways to Lower Costs with Predictive Analytics

    No background in statistics or modeling is required. The only specific
    knowledge assumed for this training program is moderate experience
    with Microsoft Excel or equivalent.

    “An excellent overview on how to start using predictive analytics in
    any organization! In just two weeks I already have buy-in from upper

    Jennifer Boland, Onsite Marketing Analyst
    Sierra Trading Post

    "A very insightful and interesting seminar. I plan to put data mining
    and predictive analytics to work for us right away thanks to your
    ability to make this an approachable subject."

    Rob Ford, Director Pricing
    Getty Images

    For more information, visit,
    or e-mail us at . You may also call
    (415) 683-1146.

    Cross-Registration Special: Attendees earn $250 off the Predictive
    Analytics World Conference


    Early-Bird Special: $100 off early registration if registered three
    weeks before event.
    Bobbe, Mar 15, 2010
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