Predictive Analytics for Business, Marketing and Web 2011

Discussion in 'microsoft.public.sqlserver.datamining' started by Bobbe, Mar 14, 2011.

  1. Bobbe

    Bobbe Guest

    Hi Everyone: Mark you calendars for Predictive Analytics for
    Business, Marketing and Web 2011. More info:

    Predictive Analytics for Business, Marketing and Web 2011
    April 14-15, 2011 (NYC), and Oct 27-28, 2011 (San Francisco)

    A two-day intensive seminar brought to you by Prediction Impact, Inc.
    For more information go to

    98% of attendees Oct-2008 to May-2010 rated the instructor Excellent
    or Very Good.

    "At Intuit we're already using data as an asset on the web, but this
    course makes it very concrete how we can take it to the next level."

    Jared Waxman, Web Analytics Leader

    Or take the e-course ONLINE - immediate access, on demand - see

    Bring this course on-site. Give your personnel a complete
    understanding of predictive analytics, on your premises and at your
    convenience - see

    ** An official training program of Predictive Analytics World
    ( **


    Business metrics do a great job summarizing the past. But if you want
    to predict how customers will respond in the future, there is one
    place to turn--predictive analytics. By learning from your abundant
    historical data, predictive analytics provides the marketer something
    beyond standard business reports and sales forecasts; actionable
    predictions for each customer. These predictions encompass all
    channels, both online and off, foreseeing which customers will buy,
    click, respond, convert or cancel. If you predict it, you own it.

    The customer predictions generated by predictive analytics deliver
    more relevant content to each customer, improving response rates,
    click rates, buying behavior, retention and overall profit. For
    online applications such as e-marketing and customer care
    recommendations, predictive analytics acts in real-time, dynamically
    selecting the ad, web content or cross-sell product each visitor is
    most likely to click on or respond to, according to that visitor's
    profile. This is AB selection, rather than just AB testing.

    Predictive Analytics for Business, Marketing and Web (http:// is a concentrated training program that
    includes interactive breakout sessions and a brief hands-on exercise.
    In two days we cover:

    The techniques, tips and pointers you need in order to run a
    successful predictive analytics and data mining initiative

    • How to strategically position and tactically deploy predictive
    analytics and data mining at your company
    • How to bridge the prevalent gap between technical understanding and
    practical use
    • How a predictive model works, how it's created and how much revenue
    it generates
    • Several detailed case studies that demonstrate predictive analytics
    in action and make the concepts concrete
    • Five ways to lower costs with Predictive Analytics

    No background in statistics or modeling is required. The only
    specific knowledge assumed for this training program is moderate
    experience with Microsoft Excel or equivalent.

    “An excellent overview on how to start using predictive analytics in
    any organization! In just two weeks I already have buy-in from upper

    Jennifer Boland, Onsite Marketing Analyst
    Sierra Trading Post

    "A very insightful and interesting seminar. I plan to put data mining
    and predictive analytics to work for us right away thanks to your
    ability to make this an approachable subject."

    Rob Ford, Director Pricing
    Getty Images

    For more information, visit,
    or e-mail us at . You may also call
    (415) 683-1146.

    Cross-Registration Special: Attendees earn $250 off the Predictive
    Analytics World Conference


    Early-Bird Special: $100 off early registration, 3 weeks ahead.

    April 14-15, 2011 (New York, NY) NYC Seminar & Conference Center, 71
    West 23rd Street. (Early bird deadline: March 24, 2011)

    Oct 27-28, 2011 (San Francisco, CA) AMA Conference Center, San
    Francisco Marriott Hotel, 55 Fourth St. (Early bird deadline: Oct. 6,

    Prediction Impact, Inc.
    Bobbe, Mar 14, 2011
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