Predictive Analytics for Business, Marketing and Web - 2012

Discussion in 'microsoft.public.sqlserver.datamining' started by Bobbe, Feb 17, 2012.

  1. Bobbe

    Bobbe Guest

    Hi Everyone:

    Mark your calendars for Predictive Analytics for Business, Marketing
    and Web in 2012. Three events in NYC, São Paulo, Brazil and San
    Francisco. More info below.

    Predictive Analytics for Business, Marketing and Web - 2012


    March 22-23, 2012 in New York City
    July 26-27, 2012 in São Paulo, Brazil
    Oct 11-12, 2012 in San Francisco

    A two-day intensive seminar brought to you by Prediction Impact, Inc.
    For more information go to

    98% of attendees Oct-2008 to May-2010 rated the instructor Excellent
    or Very Good.

    For the São Paulo, Brazil event: Tradu ç ão simult ânea para o
    Portugu ês: Simultaneous translation into Portuguese with headphones,
    or English without.

    "At Intuit we're already using data as an asset on the web, but this
    course makes it very concrete how we can take it to the next level."

    Jared Waxman, Web Analytics Leader

    Or take the e-course ONLINE - immediate access, on demand - see

    Bring this course on-site. Give your personnel a complete
    understanding of predictive analytics, on your premises and at your
    convenience - see

    ** An official training program of Predictive Analytics World
    ( **


    Business metrics do a great job summarizing the past. But if you want
    to predict how customers will respond in the future, there is one
    place to turn--predictive analytics. By learning from your abundant
    historical data, predictive analytics provides the marketer something
    beyond standard business reports and sales forecasts; actionable
    predictions for each customer. These predictions encompass all
    channels, both online and off, foreseeing which customers will buy,
    click, respond, convert or cancel. If you predict it, you own it.

    The customer predictions generated by predictive analytics deliver
    more relevant content to each customer, improving response rates,
    click rates, buying behavior, retention and overall profit. For
    online applications such as e-marketing and customer care
    recommendations, predictive analytics acts in real-time, dynamically
    selecting the ad, web content or cross-sell product each visitor is
    most likely to click on or respond to, according to that visitor's
    profile. This is AB selection, rather than just AB testing.

    Predictive Analytics for Business, Marketing and Web (http:// is a concentrated training program that
    includes interactive breakout sessions and a brief hands-on exercise.
    In two days we cover:

    The techniques, tips and pointers you need in order to run a
    successful predictive analytics and data mining initiative:

    • How to strategically position and tactically deploy predictive
    analytics and data mining at your company
    • How to bridge the prevalent gap between technical understanding and
    practical use
    • How a predictive model works, how it's created and how much revenue
    it generates
    • Several detailed case studies that demonstrate predictive analytics
    in action and make the concepts concrete
    • Five ways to lower costs with Predictive Analytics

    No background in statistics or modeling is required. The only
    specific knowledge assumed for this training program is moderate
    experience with Microsoft Excel or equivalent.

    “An excellent overview on how to start using predictive analytics in
    any organization! In just two weeks I already have buy-in from upper

    Jennifer Boland, Onsite Marketing Analyst
    Sierra Trading Post

    "A very insightful and interesting seminar. I plan to put data mining
    and predictive analytics to work for us right away thanks to your
    ability to make this an approachable subject."

    Rob Ford, Director Pricing
    Getty Images

    For more information, visit,
    or e-mail us at . You may also call

    Cross-Registration Special: Attendees earn $250 off the Predictive
    Analytics World Conference


    Early-Bird Special: $100 off early registration, 3 weeks ahead.

    March 25-26, 2012 (New York City, NY) NYC Seminar & Conference Center,
    71 West 23rd Street, 800-326-5494
    July 26-27, 2012 (São Paulo, Brazil) Blue Tree Premium Morumbi,
    Avenida Roque Petroni Junior, 1000
    Oct 11-12, 2012 (San Francisco, CA) AMA Conference Center, in the San
    Francisco Marriott Hotel, 55 Fourth St.

    Prediction Impact, Inc.

    PAW San Francisco: March 4-10, 2012 -
    Text Analytics World SF: March 6-7, 2012 -
    PAW Toronto: April 25-26, 2012 -
    PAW Chicago: June 25-26, 2012 -
    PAW Government: Sept 17-18, 2012 -
    PAW Boston: Sept 30-Oct 4, 2012 -
    Text Analytics World Boston: Oct 2-3, 2012 -
    PAW Düsseldorf: November 6-7, 2012 -
    PAW London: November 27-28, 2012 -
    PAW Videos: Available on-demand -
    Bobbe, Feb 17, 2012
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