Predictive Analytics for Business, Marketing and Web

Discussion in 'microsoft.public.sqlserver.datamining' started by Elise Johnson, Aug 24, 2007.

  1. Predictive Analytics for Business, Marketing and Web is a concentrated
    training program that includes interactive breakout sessions.

    Sept. 20-21, 2007 (San Francisco) and Oct. 18-19, 2007 (Washington,
    Instructor: Eric Siegel, Ph.D.

    **The October training event in Washington, DC is offered in
    association with the Emetrics Summit.

    Business metrics do a great job summarizing the past. But if you want
    to predict how customers will respond in the future, there is one
    place to turn-predictive analytics. By learning from your abundant
    historical data, predictive analytics provides the marketer something
    beyond standard business reports and sales forecasts: actionable
    predictions for each customer. These predictions encompass all
    channels, both online and off, foreseeing which customers will buy,
    click, respond, convert or cancel. *If you predict it, you own it.*

    In two days we cover:

    **The techniques, tips and pointers you need in order to run a
    successful predictive analytics and data mining initiative
    **How to strategically position and tactically deploy predictive
    analytics and data mining at your company
    **How to bridge the prevalent gap between technical understanding and
    practical use
    **How a predictive model works, how it's created and how much revenue
    it generates

    No background in statistics or modeling is required. The only specific
    knowledge assumed for this training program is moderate experience
    with Excel.

    For more information, visit,
    or e-mail us at . You may also call
    (415) 385-1313.
    Elise Johnson, Aug 24, 2007
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