Predictive Analytics Seminar: Nov. 11-12, San Francisco

Discussion in 'microsoft.public.sqlserver.datamining' started by Elise Johnson, Oct 12, 2009.

  1. Hi all,

    I wanted to remind you of our final 2009 training seminar on
    predictive analytics - coming Nov. 11-12 to San Francisco. This is
    intensive training for marketers, managers and business professionals
    to make actionable sense of customer data by predicting buying
    behavior, churn, etc. Past attendees provided rave reviews.

    Here's more info:

    Training Program: Predictive Analytics for Business, Marketing and Web

    A two-day intensive seminar brought to you by Prediction Impact, Inc.

    Dates/Location: Nov 11-12, 2009, San Francisco

    93% rate this program Excellent or Very Good.
    **The official training program of Predictive Analytics World**
    **Offered in conjunction with eMetrics events**

    Also see our Online Training: Predictive Analytics Applied - immediate
    access at any time:


    Business metrics do a great job summarizing the past. But if you want
    to predict how customers will respond in the future, there is one
    place to turn--predictive analytics. By learning from your abundant
    historical data, predictive analytics provides the marketer something
    beyond standard business reports and sales forecasts: actionable
    predictions for each customer. These predictions encompass all
    channels, both online and off, foreseeing which customers will buy,
    click, respond, convert or cancel. If you predict it, you own it.

    The customer predictions generated by predictive analytics deliver
    more relevant content to each customer, improving response rates,
    click rates, buying behavior, retention and overall profit. For online
    applications such as e-marketing and customer care recommendations,
    predictive analytics acts in real-time, dynamically selecting the ad,
    web content or cross-sell product each visitor is most likely to click
    on or respond to, according to that visitor's profile. This is AB
    selection, rather than just AB testing.

    Predictive Analytics for Business, Marketing and Web is a concentrated
    training program that includes interactive breakout sessions and a
    brief hands-on exercise. In two days we cover:

    - The techniques, tips and pointers you need in order to run a
    successful predictive analytics and data mining initiative

    - How to strategically position and tactically deploy predictive
    analytics and data mining at your company

    - How to bridge the prevalent gap between technical understanding and
    practical use

    - How a predictive model works, how it's created and how much revenue
    it generates

    - Several detailed case studies that demonstrate predictive analytics
    in action and make the concepts concrete

    - NEW TOPIC: Five Ways to Lower Costs with Predictive Analytics

    No background in statistics or modeling is required. The only specific
    knowledge assumed for this training program is moderate experience
    with Microsoft Excel or equivalent.

    For more information, visit,
    or e-mail us at . You may also call
    (415) 683-1146.

    Cross-Registration Special: Attendees earn $250 off the Predictive
    Analytics World Conference


    $100 off early registration, 3 weeks ahead
    Elise Johnson, Oct 12, 2009
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